MONTARA BOATS TAPS MDS FOR ONLINE BRAND REFRESH
Santa Monica, Calif. – MDS Brand, industry-leader in boat builder and dealer technology solutions, announced today its powerful, ModelMixer Boat Configurator, MADIS AI Powered Website Solution and integrated CallersIQ CRM software has been selected by Montara Boats to enhance their customer experience.
“We were very impressed with the solutions that MDS can offer a boat builder like Montara,” said Chris Owen, President, Montara Boats. “By employing their ModelMixer technology, CallersIQ CRM and MADIS AI Powered Website Solution our customer’s experience is simplified, and our sales team is capable of easily and effectively helping new customers, while staying in touch with existing customers. We are especially excited to see the ModelMixer as that will give new customers a great sense of what their boat will look like and help them get excited about their time on the water on a Montara.”
“We are thrilled that Montara has selected us as their technology partner in customer service,” said Amir Danaei, president and co-founder, MDS Brand. “We pride ourselves in offering streamlined and easy-to-use tools so that our boat builders can focus on what they do best, building and delivering high-quality vessels.”
The ultimate sales tool for boat builders, ModelMixer is a cutting-edge boat configurator that transforms how potential customers design their perfect vessel and simplifies how boat builders sell. Offering exceptional value, ModelMixer can be set-up in a fraction of the time of competitive solutions. A cost-effective and flexible solution, it provides three tiers of customization: builders can mix and match between the Static Builder with just a picture of the vessel; the 2D Builder allows customers to change hull colors for a more personalized look and feel; and the full 3D Builder gives a premium, tailored design experience. The 3D Builder lets customers visualize their creations in unparalleled detail. For builders evolving their product line, it is easy to add new models or update existing ones through the ModelMixer platform, making it a scalable solution. It also has intelligent feature compatibility, allowing OEMs to set complex rules for product feature compatibility. In addition, designs can be brought to life with immersive Augmented Reality, providing a real-time visualization of customized models in any environment – including a potential customer’s actual slip or marina.
Built on one of the fastest website platforms in the industry, the easy-to-use and completely customizable MDS MADIS AI Powered Website Solution marries aesthetics with powerful functionality. The company’s designers work closely with customers to create a robust website that acts as a gateway for customer interaction, engineered to attract the right audience. Their designs make it simple to manage inventory, with integration with major boat sales platforms for better exposure.
To add attention-grabbing SEO to a dealer or builder’s online presence, MDS has developed the MADIS AI content creation tool which allows for easy promotion of current inventory. From crafting engaging articles to generating meta tags, the system harnesses the power of artificial intelligence to modernize content creation. Taking a step further, MADIS AI is also capable of automating email campaigns, precisely targeting the correct audience for maximum impact. It can be tailored simply with intuitive click boxes requiring no programming or social media experience.
Simplifying the sales process, the MDS CallersIQ CRM software gives staff unprecedented versatility and motility. From organizing and managing leads to connecting via phone, email and text, the CallersIQ app makes connecting with contacts easy and improves customer service. Boat builders can assign leads to appropriate dealers by location or territory, making dealer management simple for sales managers.
To see the ModelMixer in action, visit mdsbrand.com/modelmixer-boat-